YouTube's Bride Wig Out revealed as 'net seed' for ad campaign

[Dee]

http://i90.photobucket.com/albums/k267/deemark/Photo%20Shoebox%20III/bridewigout.jpg

Bride Has Massive Hair Wig Out (http://www.youtube.com/watch?v=bL_xr-EZOHw)



The YouTube video of a berserk bride cutting off her tresses, which has become an international sensation, has been revealed as a teaser for an advertising campaign.

The Toronto production agency behind the "bride wigout" video calls the YouTube film a "net seed" and says more such ad-related material will soon be appearing on the popular video-sharing website.

You plant your seed on the net, you nurture it, you watch it grow and then, hopefully, you watch it become a phenomenon that everyone's talking about, which is exactly what happened with the wigout video," said producer Robbie McNamara of Burnout Productions.

"It's what we like to call a net seed — it's our way of interactively advertising. It's more interesting, it's more entertaining, and it allows people out there to get involved."

The video, entitled Bride Has Massive Hair Wig Out, shows a bride-to-be reacting in horror to her hairstyle in the hours before her wedding, screaming and hacking off the hair as her bridesmaids try to stop her.

(more ... (http://www.cbc.ca/arts/media/story/2007/02/04/bridezilla-campaign.html))

[Darlene]

Well I quess it worked, here I am replying to a "net seed" campaign post!

I could't watch very much of it because I thought it was stupid> The way she was behaving, I would have stood back and let her have her tamtrum and when she asked for help I may just have helped.

Maybe it's because I am not into hair that much. Yes I like it clean and brushed and cut perodically, but I can't imigine behaving like that. So I was really turned off by the commerical. I probably would be turned off ot any hair products associated with it.

But they did get me talking!

[Dee]

Any buzz is good buzz, as they say.

Yah, she was a bit grating on my nerves too, Darlene. I was thinking how I might have helped her by just shaving her bald and plopping a hat on there.

:p

[DaveM]

I would imagine we can expect more of this--when you have a site to which anyone has access with no editorial supervision (yes, we now have the long-whispered-about internet porn that any child can view with ease), someone's bound to play tricks with it.

Oh yes, there are a few bomb-making demonstrations on there too.